About the brand

Akiko Yokota

V 10 Plus, Japan's groundbreaking, organic, all-botanical skincare solution has been garnering rave reviews and international awards for the past 14 years. For the first time ever, these one-of-a-kind, individualized products are coming to the United States and North American markets.

V 10 Plus is the creation of Akiko Yokota and her sister, who grew up on their grandmother's farm in Aichi Prefecture on the southern shore of Japan. With no indoor running water in the home, the family kept containers of rice water, which they used for cleansing and bathing. They soon discovered the sediment from the rice water made a perfect facial mask and found their skin and hair were exceptionally soft, smooth and resilient to dryness, rashes or other issues.

Use Less. Be More

In the early 2000s, the sisters were compelled to act on their deep understanding of the exceptional power of pure, organic botanicals and their exceptional impact on skincare. They collaborated with a renowned Japanese chemist with 19 years experience in the skincare industry, to create a line of serums that could be adapted to each user's unique needs, determined by an online questionnaire. Once a customer completes the screening, a regimen is crafted for their individual needs, keeping purity, convenience and simplicity in mind for ease of use.

The serums are meant to complement existing skincare products, not replace them. The "Plus" in V 10 Plus means you don't have to give up your favorite products. The serums can be used alongside them.

Since its inception, the quality of V 10 Plus products have been acclaimed worldwide and demand is continually on the rise. Currently, V10 Plus is distributed in more than 20 countries.

Our Mission:

To ensure that the best and highest quality are delivered to cater all skin needs.

Our Promise:

Results are proven, being the main reason behind the recognition of V10 Plus serums over the years.

Our Products:

All V 10 Plus products are researched, studied and tested to ensure optimal quality before they are ever brought to market.

V 10 Plus serums contain:

  • No paraben
  • No artificial colors
  • No mineral oil
  • No chemical fragrance

Additionally, all V 10 Plus serums are:

  • Water based
  • Customized for all skin issues
  • Dermatologist-tested
  • Visibly effective in the first 10 days
  • Made in Japan