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OUR STORY

WE BELIEVE THAT HEALTHY SKIN CHANGES LIVES

True beauty isn’t determined by supermodel ads designed by unelected arbiters of fashion. It’s not determined by highly paid influencers and it’s not determined by some unspoken standard. True beauty comes from confidence and empowerment. It comes from the way your friends, family and significant other look at you. And it starts with healthy skin. The V10 Plus skincare line was created to uncover the natural beauty that lives in all of us.
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HISTORY

CAN A CHANCE MEETING ACROSS A DISTANT OCEAN CHANGE YOUR LIFE?

In 2018, this mother-daughter entrepreneur duo set out across the globe to Singapore. The adventure was sparked by an introduction to the founders of V10 —Akiko and Eddy—from a mutual friend. Their goal was to learn first-hand the secrets of natural Japanese beauty and test V10 Plus skincare products.

The Japanese belief in prevention through natural methods versus removing or concealing the problems is traditionally represented using rice water to exfoliate and cleanse the skin. Knowing there were less than a handful of skincare lines in the US that were "true Japanese products," they knew they had to research and learn everything they could. They spent day and night with the founders, learning the teachings of Japanese beauty standards, V10 products and ingredients, and the superiority of simpler skincare routines where less-is-more. After returning to the States, they spent the following year testing the V10 product line and understanding their mission to unearth the "inner beauty" of women in the United States.

"We deeply believe V10 USA has the opportunity to create a place of unity, empowering people to be kind to themselves and others, and to be "authentically themselves"

Darlene and Monica

ABOUT V10 USA

V10 has garnered rave reviews and international awards as a groundbreaking Japanese solution since it hit the market on March 3, 2005 (Girls Day in Japan). The serums (in beautiful color-therapy bottles) are the World's first “skin supplement” concept. The "Plus" in V10 is meant to complement existing skincare, not replace your favorite products.

V10 is the creation of Akiko Yokota and her sister, who grew up on their grandmother's farm in Aichi Prefecture on Japan's southern shores. With no indoor running water in the home,the family kept rice water containers, which they used for cleansing and bathing. They soon discovered the sediment from the rice water and seaweed from the sea, made a perfect facial mask. This mask kept their skin exceptionally soft, smooth, and resilient to dryness, rashes, and other issues.

After returning to Japan from college, Akiko and her sister worked with a renowned chemist in Japan to create the V10 skincare line. All V10 products are researched, studied, and tested (not on our furry friends) to ensure the finest quality ingredients and the highest Japanese Standards are brought to market.

OUR
MISSION

To ensure that the best and highest quality ingredients are delivered to cater all skin needs.

OUR
PROMISE

We build trust through ethical practices, from transparent sourcing to honest labeling, to realistic product claims. We want to improve people's days, months, and lives. We help people feel confident in their skin. Whether it's a small ritual or a significant change, our goal is to help people live and feel their best.

OUR
PRODUCTS

All V10 Plus products are researched, studied and tested to ensure optimal quality before they are brought to market.

AWARDS

V10 Plus
USA Contain :

No parabens

No artificial colors

No mineral oil

No chemical fragrance

V10 Plus
USA Are :

Water based

Customized for all skin issues

Dermatologist-tested

Visibly effective in the first 10 days

Made in Japan